Steering code words / Fair Housing phrase guide
"executive homes" in listing copy: a minor Fair Housing flag
Minor A minor flag: usually fine, worth a second look.
Why
"Executive" is on LIBOR's prohibited and NYPA's caution lists. It describes the buyer's job and status rather than the home.
Safer wording
Describe the property, not the people: rewrite this part by hand.
Check your whole listing in seconds
Paste any draft, including AI-written copy. Every risky phrase lights up with the reason and a safer rewrite. Free, and it runs in your browser: your text is never uploaded.
Open the free checkerSources
- Long Island Board of REALTORS®: Fair Housing Advertising Word and Phrase Guidelines (Mar. 2025)
- Fair Housing Advertising Word and Phrase List (New York Press Assn.; source: Oklahoma Press Assn.)
Related phrases
Not legal advice. Word lists can't judge context, and laws differ by state and city. Rule steer-executive, ListingLint rules v2026.10.1.