Steering code words / Fair Housing phrase guide
Is "rare find" OK in a real estate listing?
OK Generally acceptable per the sources below.
Why
Facially neutral property and location descriptions. HUD's memo names "rare find" and "desirable neighborhood"; the NYPA/CRMLS acceptable lists include private driveway/entrance/setting, traditional style, membership available, security provided, golf course near, school district and convenient to.
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- HUD "Achtenberg memo": Guidance Regarding Advertisements Under §804(c), Jan. 9, 1995
- Fair Housing Advertising Word and Phrase List (New York Press Assn.; source: Oklahoma Press Assn.)
- CRMLS Fair Housing Word & Phrase List (Apr. 2021)
Related phrases
Not legal advice. Word lists can't judge context, and laws differ by state and city. Rule ok-desirable, ListingLint rules v2026.10.1.